Your agency for advertising, communication, design, digital media, online, internet, social media, advertising copy, corporate language, and editing

Liebchen+Liebchen is an owner-managed full-service advertising agency in Frankfurt am Main with clients not only from the Rhine-Main area. We offer cross-media campaigns, integrated communication solutions, holistic communication, design, and a wide range of advertising media, communication channels, and industries.

As a creative agency and online agency, we cover the entire spectrum of communication disciplines – from classic advertising and dialogue advertising (e.g., direct mail) to online advertising and online marketing, video production and radio advertising (radio spots), ambient media and guerrilla advertising, and consulting in the field of artificial intelligence/AI in marketing.

Find out more about our range of services for the entire media mix.

We implement creative, attention-grabbing, high-impact, and sustainable solutions for our customers in Frankfurt, Wiesbaden, Darmstadt, and the entire Rhine-Main area:

Consulting for your company

This includes brand development, brand management, and brand strategy in the business-to-business (B2B) or B2B2C sector. In the web and online sector, we focus on information architecture, search engine rank monitoring, and search engine optimization (SEO). Improve your Google ranking or Google search results with us as your SEO agency. You can also implement the right social media strategy with us: as a Frankfurt-based advertising agency for the Rhine-Main area, we manage your channels and platforms such as LinkedIn, Facebook, Instagram, XING, and YouTube, from setup to editing.

Technology for online communication

Websites or homepages that are centrally maintained by an agency or other service provider are a thing of the past. That's why, as a digital agency, we offer you web-based content management systems (CMS) that allow you to maintain your website yourself. These include Contao, Drupal, and Wordpress, among others. Some other services in the field of technology:

• Open Source Content Management Systems (CMS)
• Digital asset management (DAM)
• Online surveys
• Responsive web design and mobile websites

Media (ad placement and budget)

We are your agency for media planning and online marketing, including Google Ads campaigns (search engine advertising, SEA), advertising on Facebook, and ads on other social media channels.

Creation/design for your advertising

As a creative agency and advertising agency with clients from Frankfurt am Main and the Rhine-Main area, we develop various cross-media communication media for you in the areas of print and online. This includes corporate design and logo design (word marks and figurative marks) through to complete corporate identity.

Other topics in the area of corporate communication include editorial design and corporate publishing. In addition, we design business reports and annual reports, develop marketing concepts (marketing stories) and sales themes (sales stories).

A particular focus is on integrated campaigns or your advertising campaign, which we implement across the entire communication mix. For many clients, we also work as an advertising agency in dialogue marketing and develop high-response direct mailings or advertising letters. Do you need not only graphic design but also text? Then our professional copywriters, SEO copywriters, and editors are at your side with a wide range of services, whether it's developing a corporate language, finding a name, or creating claims, slogans, or advertising text (communication text, copy text, or continuous text).

And, of course, we also support you as an agency for anniversary marketing.

In the online sector, our experienced staff support you with web design and front-end design/GUI. Other services you can obtain from the Liebchen+Liebchen advertising agency in Frankfurt am Main include moving images (film, advertising film animation) and event planning.

B2B communication

One focus of our advertising agency in Frankfurt is B2B communication and corporate communication, consisting of external communication (market communication) and internal communication. Whether you are a medium-sized company (SME) or a large international corporation, we can produce your customer magazine (customer magazine) and employee newspaper (employee magazine). Another area of our work is periodicals, image brochures, brochures, and flyers. These advertising materials can serve a variety of purposes: on the one hand, they can be used for image communication or product communication. On the other hand, they can also be used for online communication, trade fair communication, or thematic communication.

Would you like support in the area of press relations? Then we and our partners can assist you with all public relations (PR) topics.

As an advertising agency for communication in the Rhine-Main area, we have many years of experience working with various industries:


• Banks (finance)

• Chemical companies

• Insurance companies

• IT companies

• Energy companies

• Pharmaceutical companies

• Consulting companies

• Associations
• Public institutions

For these clients, we provide expert communication on various topics such as sustainability, social diversity, compliance, and occupational safety.

We are equally enthusiastic about industries such as automotive, tourism, financial services, insurance, and pharmaceuticals, which we are happy to serve as an advertising agency. We also have experience in healthcare communication in the form of advertising, advertisements, and campaigns for different target groups among end users and consumers.

Did you know that as an advertising agency, we implement integrated concepts and creative solutions for the entire media mix? This includes, in particular, advertisements, commercials, and image ads. We place particular emphasis on cross-media integration: today, creative ideas must “pick up” target groups at different touchpoints and enable them to experience the brand across all channels.

We help companies to design a smooth customer journey and create outstanding customer experiences at every touchpoint that communicate a brand vision in a sustainable way. This means that modern integrated communication solutions today include online banners, field service folders, meeting documents for sales, and annual review documents, for example.

Holistic communication also includes posters, billboards, displays for trade fairs, and trade fair invitations. Handouts and flyers are used in household advertising, while sales communication in retail (food retail, beverage market, hardware store) usually includes shelf stoppers, ceiling hangers, but also competitions and promotions – in some cases also in-store radio.

Digital communication and screen design

We offer our customers web design (internet design) and the implementation of their website. With a modern website, homepage, and online presence, you can secure your internet presence or web presence. We implement your website based on modern content management systems (CMS) such as Contao, Typo3, and Wordpress. But that's not all: we also advise you on all aspects of search engine optimization (abbreviated SMO or SEO = Search Engine Optimization). This is because your website's ranking on search engines such as Google provides an important basis for your successful online marketing or the online marketing of brands, products, and services. On request, we can continuously optimize your website based on relevant keywords. This results in up-to-date online text, SEO-optimized text, and other content such as images and graphics.


Digital Brand Center

Digital brand centers are web-based brand portals that bundle all information about your brand in one central location: corporate design, corporate language, images, templates, and media that has already been implemented. Your employees and/or service providers have direct access to a brand portal at any time. Ideally, a digital brand center also contains introductory information about the brand, such as brand values, brand positioning, brand model, brand strategy, corporate values, and target groups. This information can be conveyed, for example, as part of a brand crash course. Your brand portal can also contain a media database and/or an image database. This makes outdated materials or expired license rights a thing of the past. At our Frankfurt advertising agency, we advise and support you and your internal stakeholders in all planning, realization, and implementation steps.

Graphic design and layout

Whether art director, creative director, graphic designer, or media designer—the team at Liebchen+Liebchen, your advertising agency in Frankfurt am Main, has many years of professional experience and develops effective concepts, ideas, and solutions for your print communication. This includes the development and design of layouts, imagery, and image concepts. These include, for example, the following graphic elements:

• Logo / icon
• Word mark / figurative mark / word/figurative mark
• Table / diagram
• Color / color scheme 

• Fonts / typography.



In this way, we create unique visual identities (corporate designs, editorial designs) for companies and corporate communications. We develop visual identities that are inspired by modern design trends, contemporary production possibilities, and innovative printing processes and are precisely tailored to your company. Of course, we advise you on all aspects of media planning and production—from finishing and special formats to printing, shipping, and delivery.

Advertising copy, claims, and slogans

In the field of text, the copywriters, editors, and copywriters at our advertising agency create media-appropriate advertising copy, online text, and SEO text—from attention-grabbing headlines and titles to body text, copy text, and editorial text or editorial articles for magazines, newspapers, or journals.

In the field of web marketing, we write texts for websites, social media, newsletters, and online banners. In the field of classic advertising, we write texts for print campaigns, advertisements, posters, invitations, brochures, and flyers. The development of claims, slogans, and other advertising messages for B2B companies is also part of our range of services. We write texts for internal corporate communications – presentations, CD manuals, circulars, and much more. In the field of naming, we search for and find names for brands, services, and products.

Many globally operating companies are looking for copy in English. We offer native copywriting with experienced copywriters from the B2B sector. And close cooperation in the conception and creation of publications in English.

SEO and search engine-friendly writing is an important factor for B2B companies. We offer SEO text that not only inspires readers but also makes search engines happy. Our SEO copywriters and editors know how to write cleverly for the web. And they know exactly how search engines and web text interact.

We use a variety of styles and formats, think in terms of moving images and video production. Would you like text and design from a single source? At our full-service agency, copywriters, graphic designers, and web designers work together as a well-coordinated team.

Editorial

If you want to make history, you need to know how to tell stories. The best way to do this is with editorial content that offers more than just data, facts, and figures. Are you looking for an agency that can support you with professional storytelling? An agency that will work with you to develop a strategy to ensure that high-quality content reaches your target audience—whether in print or digital form? Content marketing tailored to the needs of your target audience is on everyone's lips, and we can show you how to implement it.

Liebchen+Liebchen Kommunikation, the advertising agency based in Frankfurt am Main, is your partner when it comes to corporate publishing. Our PR editors and content creators write or edit texts for a wide range of publications: whether employee newsletters, customer magazines, annual reports, sustainability reports, or your blog. We are happy to take on the external editing of your publications. From editorial meetings to design and print approval, our team organizes all the necessary steps for you and coordinates the collaboration between the various stakeholders. Our editors and copywriters are supported by a team of graphic designers who give a professional story the visual appearance that fits your corporate design. Do you think digital is better? No problem! We also write articles for blogs and websites that intelligently address your target audience.

Corporate language

Every brand speaks. But how? We would be happy to develop a corporate language suitable for your business – also known as brand language, corporate language, corporate wording, corporate tonality, or corporate code. This corporate language or group language derives from your brand or the brand values of your company to create a concise and distinctive brand language.

To do this, we define, for example, the tone (basic tonality), the linguistic style characteristics, and the individual linguistic distinguishing features. Other components of a corporate language can include a language database and sample texts (example texts) for correspondence, marketing, or advertising. The company-specific spelling and diction for your company name, products, services, and much more must also be defined.

The result of corporate wording development is a set of rules and recommendations for brand-compliant writing that are aimed at different target groups, such as writers within the company, marketing staff, editors, or agency copywriters. We document the results of our corporate language workshops in corporate wording rulebooks, handbooks, manuals, or guidelines, which we make available in digital or physical form. Stakeholder management, i.e., the involvement of internal users and applicants, is also very important. We also attach great importance to conducting training courses on corporate language and developing training materials. If you wish, we can also integrate comprehensibility formulas or concepts for measuring comprehensibility, such as the Hohenheim comprehensibility index or the Textlab comprehensibility software, into your corporate language. Our Frankfurt agency is familiar with all models for developing brand language that are available on the market. Many of these methods are very complex and cost-intensive. We focus on corporate language that is simple and inexpensive to implement.

Social media support

With Liebchen+Liebchen, social media also works in the B2B environment! As a full-service advertising agency based in Frankfurt with a focus on digital media, we primarily support companies in the B2B sector with their social media strategy and the development and administration of their social media channels. On Facebook, Twitter, LinkedIn, XING, YouTube, Instagram, Pinterest & Co., we ensure a presence that meets your communication goals and fits your brand. Our editors, copywriters, and content creators are happy to create content for you that will convince your target audience in blogs or on other social media platforms and drive the development of a social media community.

Our graphic designers will create a design that appeals to your community, and our online team will provide data for meaningful social media monitoring. Would you like to integrate social media into your corporate communications as part of a cross-media campaign? We design and create content for your channels. We also have experience in creating social media guidelines and supporting social media managers and administrators.

Trade fair communication

Is your company participating in a trade fair, trade show, or leading international trade fair, where you will meet your customers, business experts, and other stakeholders on site? Then it is worth considering a well-thought-out strategy for trade fair communication. After all, a perfect trade fair appearance is more than just a well-built exhibition stand. If you want to engage with decision-makers and expand your network, you need integrated trade fair concepts that accompany your trade fair appearance and make it a success. Perhaps you don't need a complete stand concept, but rather specific individual measures to expand or supplement your trade fair activities. To invite your customers and attract them to your stand, you should definitely send out an eye-catching trade fair invitation. Typical media that we implement for trade fair stands include trade fair walls, trade fair displays, trade fair screens, roll-ups, competitions, brochures, flyers, and giveaways for trade fairs. Perhaps you would also like to inspire your target groups with an engaging trade fair campaign or interactive activity?

As a Frankfurt-based advertising and creative agency, we have a wealth of experience in designing and implementing your trade fair materials. After all, a successful trade fair appearance is based on the successful combination of various elements. These include an attractive trade fair stand, appealing events, and a target group that is courted in good time with mailings, announcements, or advertisements. But accompanying your trade fair appearance with social media activities, creating a variety of opportunities for conversation, integrating response elements, and targeted follow-up and maintenance of trade fair contacts also make participation in a trade fair a success.

As a full-service agency, we support you in staging your trade fair communication. Whether your trade fair takes place in Frankfurt, in the Rhine-Main region, or at international trade fairs, Liebchen+Liebchen offers you in-depth expertise to optimize your trade fair activities. We design your trade fair appearance as a well-thought-out customer journey or take care of individual elements such as the design of partition walls, mailings, advertisements in trade fair newspapers, and much more. We are also happy to advise you if you are looking for a trade fair event that will leave a lasting impression on your customers and visitors.

Internal communication

Internal communication is an important lever for motivating employees and retaining them in the company. We develop numerous media and measures for internal communication – from employee magazines and newspapers to team building and campaigns on topics such as diversity (social diversity), digital transformation, and occupational safety. Have you acquired a company or merged with another company? Then it is important to orchestrate the change process with the right measures. We also provide support with the right communication for mergers and acquisitions.

In personnel marketing, we also take care of the conception and implementation of recruiting campaigns for you. We create the right opportunities for applicants to engage in conversation with advertisements, job ads, or at applicant fairs (university fairs). Another option is promotional events for students at colleges and universities. We also have extensive experience with guidance systems, exterior design, interior design, and interior decoration.