Anniversary campaign
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When every molecule celebrates:
Anniversary campaign
70 years of EUDRAGIT®
A brand like EUDRAGIT®, which has been successfully setting standards for decades, needs an anniversary campaign that lives up to this claim: precise, approachable and with substance. The core of our strategy is a striking key visual, supported by a clear slogan and a narrative image film that impressively conveys the story of the product.
An augmented reality application brought the product to life interactively, while a creative photo shoot turned the employees themselves into ambassadors for the campaign. This combination of visual power and personal closeness created a campaign that was not only authentic, but also memorable.
Down to the smallest detail
The central campaign visual was designed to tell the more than 70-year history of EUDRAGIT® in all its facets. Each adaptation reflects a milestone and brings the diversity and development of the brand to life.
A campaign with 1,000 faces
A particular highlight of the campaign was the involvement of the employees, who became part of the campaign motif in a personal and emotional way. Individual portraits were taken during a specially organized photo shoot and projected directly onto the key visual. The employees’ faces merged with the brand message and gave the campaign an unmistakable, human dimension.
As a memento, all participants received high-quality printouts and digital versions of their personal campaign motif. This campaign not only strengthened the sense of community, but also made the values of EUDRAGIT® tangible - a moment that made employees proud and strengthened their connection to the brand in the long term.
Imagemovie
Anytime and anywhere
With the augmented reality application, the campaign takes interaction to a new level. Thanks to 3D tracking, the campaign visual was implemented as a browser-based solution that is available on any smartphone - without downloading an app, simply via a browser. Users can project the campaign visual into their environment and experience it interactively, making the brand tangible in a completely new way.
This innovative technology combines playful interactivity with an emotional appeal. It makes the messages of the campaign immediately tangible and conveys the values of EUDRAGIT® in a way that not only impresses, but is also memorable.
