Brand relaunch

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Doesn’t just make salmon jump higher:
the Veramaris Brand Relaunch

How do you make a premium brand even better? This challenge was at the heart of our brand relaunch for Veramaris. It was not just about a facelift, but rather about making the company’s development over the last few years visible in the brand identity and implementing it consistently at all touchpoints. Discover the new world of Veramaris with us.

Logo Redesign

Maximum recognition, thought through down to the smallest detail: The first step was to reinterpret the logo in order to harmoniously unite the central aspects of Veramaris - algae oil and the ocean. The combination of these elements, artfully implemented in form and color, embodies the maritime focus of the brand and at the same time reflects the initial letter of Veramaris.

New color palette

Inspired by nature - the color spectrum has also been expanded. Two more colors have been added for further functional and aesthetic development: a shade of blue, which stands for the depth of the ocean, and a shade of red, which symbolizes the salmon for which the algae oil is used as food.

Typography

Graphic elements

Media